About

A small studio, built for the long run.

Darndest is an independent software studio based in New York City. We build a short list of apps for Apple platforms and intend to still be maintaining them years from now.

Why we exist

The good version of software is quieter.

A lot of what ships today is designed to maximize the time you spend inside it. That incentive shapes everything downstream — the notifications, the streaks, the endless feeds, the data collection that funds it all.

We think there’s a better trade available. Charge people a fair price. Build something they open on purpose. Let them leave when they’re done. It’s a smaller business, and a much better product.

That principle is the whole reason the studio exists, and it’s the filter every feature has to pass through.

How we build

Native, small, and maintained.

  • Native first. Swift and SwiftUI, following Apple’s Human Interface Guidelines. Apps should feel like they belong on the platform.
  • Few dependencies. Every library we add is code we’re responsible for. We add them sparingly.
  • Accessible from the start. Dynamic Type, VoiceOver, and contrast are build requirements, not a follow-up release.
  • Privacy by construction. The easiest data to protect is the data we never collect.
  • Shipped, then supported. Launch is the beginning of the work. We answer our own support email.

Company details

Who we are, on paper.

Legal name
Darndest LLC
Trading as
Darndest
Type
Independent software studio
Location
94 E 4th St, Apt 206, New York, NY 10003, United States
General enquiries
hello@darndest.co
Website
www.darndest.co
Products
Journalcast — guided journaling for iPhone